SKY NOW TV

SKY were launching a new online streaming service called NOW TV. It had to be from SKY, but not look like their brand communications, so a whole new identity and campaign was created around ‘delivering TV awesomeness.’ This was represented by crates of content that were themed around different movie genres. The campaign was seeded through Youtube, as well as on TV, with online and digital 6 sheet posters. The launch campaign exceeded SKY’s projections for sign up by 400%.