Contact: charlieharriscreative@gmail.com
CHARLIE HARRIS
SENIOR CREATIVE/COPYWRITER
Profile
Conceptual, media neutral, award-winning creative with over 20 years’ experience both domestically and internationally. Have been responsible for over 60 TV ads and created the world’s first online viral films for Honda.
Enjoy mentoring junior teams, managing brands and comfortable presenting to clients, as well as pitching work. Have worked across a huge range of clients in every sector. Experienced strategic thinker that’s always looking for the ‘big idea’.
EDUCATION:
Watford College
Diploma in Copywriting and Art Direction
Bristol University
BA (Hons) Theology (2:1)
Experience:
2015 – PRESENT FREELANCE SENIOR CREATIVE
Diverse projects including work in-house at SKY Working for agencies/clients including online work for Team GB for Rio Olympics 2016, a launch film for a Singapore property company and integrated work for Honda launching three new cars. Creative consultant on international social media/integrated campaign work countering terrorism.
2013-2014 SENIOR COPYWRITER – BRAY LEINO
As the senior writer I mentored junior creatives, as well as pitching and winning Russell Hobbs, English Heritage and Tepe dental care. This led to successful integrated campaigns.
Also helped develop the New Sun Life brand, including TV work, print, online and DM. Developed financial campaigns for Legal & General.
2011-2013 SENIOR COPYWRITER – WCRS
Created launch work of SKY’s NOW TV across all media. Pitched and won Yell Account. International work for BMW, as well as work for Santander and Bupa.
2010-2011 HEAD OF COPY – WFCA
Responsible for overseeing copy throughout the various brands. Developed integrated campaigns for Bathstore, Multiyork and Budgens, as well as winning business for Zip firelighters.
2009-2010 FREELANCE SENIOR COPYWRITER
Conceptual work for a number of London agencies including launching a new fruit drink and campaigns for Honda. Also brought in to help pitch for new business.
2007-2008 HEAD OF COPY – OGILVY
Working across many international clients including Volvo and Castrol. Developed integrated communications and responsible for consistency of message and tone. Mentored two other junior teams and working closely with the CD on presentations and pitching.
2006-2007 SENIOR COPYWRITER -141 WORLDWIDE
Primarily working for BAT on tobacco communications internationally, as well as pitching for new clients.
2004-2005 SENIOR COPYWRITER – DLKW
Worked across all the agency accounts, developing concepts for the FT, Batchelors and Vauxhall cars.
2002-2003 SENIOR COPYWRITER – AGENCY REPUBLIC
Pitching for new business in a busy growing agency and developed full integrated campaigns for the Samaritans and online work for BT. Also helped with producing work on the launch of Microsoft Xbox.
1998 – 2002 COPYWRITER – THE LEITH AGENCY
Produced award-winning work for Irn Bru. TV Press and poster work for Bank of Scotland and football sponsorship communications for Carling. Developed the world’s first online viral campaign for Honda – a series of short films that received millions of views worldwide.
1997-1998 COPYWRITER – CDP
Gained valuable experience working across the full spectrum of accounts including Hamlet, Japanese Airlines and Honda.
Awards:
D&AD: Leith Agency, ‘Nail File’
D&AD new Directors Competition (Overall prize) – Co-writer of Centrum TV campaign for Partizan director Eric Lynne
Epica Finalist: Irn-Bru, ‘Grandpa’
Epica Finalist: Irn-Bru, ‘Singsong’
Cannes Finalist: Leith Agency, ‘Nail File’
Roses Awards (Gold): TV Campaign, Drumond Park Games
Roses Awards (Gold): Low Budget TV Campaign, Drumond Park Games
Scottish Advertising Awards: Grand Prix – Tennent’s Lager, ‘Linguaphone’
Scottish Advertising Awards: Overall Press – Leith Agency, ‘Nail File’
Scottish Advertising Awards: Best Overall Radio Campaign – Tennent’s
Scottish Advertising Awards: Best Radio Ad – Tennent’s, ‘Linguaphone’
Scottish Advertising Awards: Best Press Ad – Leith Agency, ‘Nail File’
Scottish Advertising Awards: Best Recruitment Ad – ‘Nail File’
Lynx Awards: Bronze: Ambient, MBC ‘Escape’